ABOUT SPIRE RADIO
Spire Radio is a lifestyle branded radio station that airs live 7 days a week from Chesterfield town center. Established in 2015 and then taken over by a new management team in 2016, and refreshed in 2019, we are Chesterfield’s longest-running online community-based station with amazing local support, all our presenters and team are volunteers and we are proud of the amazing people we have on #TeamSpire.
Our station streams the best audio content featuring a full genre of amazing music including pop, rock, country, and charts. Plus industry professionals, celebrity personalities and amazing sports coverage, we showcase emerging and established talent as in-studio guests to an audience of over 15,000 monthly connections.
Fan’s of our shows tune in via multiple methods (our website, app and smart speakers) to hear engaging conversations and listen to their favorite presenters. At the weekends we are an appointment to listen for many Chesterfield FC fans as they tune in to hear our live in-game updates, home and away. We are the only Chesterfield-based radio station to offer live updates from the football.
But our sports overage doesn’t stop with Chesterfield FC. We also regularly send reporters to Dronfield Town FC, Stavely Miners Welfare FC and Sheffield Sharks Basketball matches.
Spire Radio builds its brand as more than a radio station, but a lifestyle that embraces and addresses diversity in content as well as audience covering all types of music, sport and conversation from Chesterfield for Chesterfield.
- 49% Female
- 51% Male
- 34% of our female audience is aged 25-54
- 35% of our male audience is aged 25-54
- 19% of our total audience is aged 55+
A clear metric that we can measure is our Facebook page – this has become a key platform for Spire Radio. Facebook page ‘Likes’ have grown by 80% since March 2018 to over 7 thousand local people. Engagement varies month to month but Feb-March 2019 has seen post’s reach up by 59% to 42k and post engagement up by 25% to over 13k.
We tend to reach a more male audience via Facebook (58%) with 39% of that audience aged 25-54.
Facebook engagement is currently around 55% male with 35% of males aged 25-54.
Community is key for Spire Radio. We want to reflect the town of Chesterfield in our output as much as we can. Chesterfield is what we live and breathe on a daily basis.
As an organisation we always seek to promote the positives of the town. We have been a Chesterfield Champion since 2017 working with Destination Chesterfield to showcase the town, its events, and people. In 2017 we were nominated as New Business of the year in the Derbyshire Times Business Awards. In 2019 we are proud to have sponsored one of the Chesterfield Retail Awards for Best Town Center Event.
Over the last 2 years, we have raised money and awareness for Ashgate Hospice and the Teenage Cancer Trust through the work of our Community Director, David Trickett and our brand new Events and Engagements Team (formed in 2019).
We believe that anyone can contribute to the station. We have partnered with Chesterfield College since 2016 providing real-world media experience to their Media Students through shows and production opportunities creating on-air promotions and idents. We have provided work experience for Year 10-13 students from schools in the Chesterfield and surrounding areas.
WHAT WE COVER