Spire Radio was invited to the official launch of Chesterfield’s Beat the Street campaign, and have submitted a team!
Schools, community groups and workplaces are being challenged to compete against each to see who can walk or cycle the furthest as Chesterfield is set to be transformed into a giant game.
The game is called Beat the Street and invites players of all ages to get involved. The idea is to get people active and to improve air quality by walking, scooting, running and cycling around the local area in return for points and prizes.
Beat the Street, which launched today (Wednesday 26th February) and runs until 8 April, is open to children and adults. More than 120 beeping and flashing sensors called Beat Boxes will be placed on lampposts around the area for the duration of the game.
These can be tapped by players with contactless cards or key fobs in return for points for their school or workplace. Over the course of the six-week competition, the top scoring schools and workplaces could vouchers for sports equipment or books and there are ‘lucky tap’ prizes given out to individuals during the game.
Beat the Street was developed by Dr William Bird, a GP who wanted to get people active and to get communities walking together. Since it was developed in 2010, more than a million people have played the game across 103 towns and cities across the UK and internationally. Barnsley is one of the towns that played the game in 2019 – more than 25,000 people took part and travelled nearly 145,000 miles together.
To get involved with Beat the Street, residents can pick up free Beat the Street cards and maps at distribution points including Brimington Library, Chesterfield Town Centre Library and Chesterfield FC – Proact Stadium. Cards and fobs will also be distributed via participating primary schools in the area.
Chesterfield residents are also encouraged to enter workplaces, community groups and sports groups into the game. Alternatively, players are invited to join one of the three chosen charity teams; Age Concern Chesterfield and District; Community Transformation for Cosy Hub and Fairplay.
Beat the Street is being delivered by Intelligent Health in partnership with Chesterfield Borough Council and is funded by a National Lottery grant through Sport England and Chesterfield Health and Wellbeing Partnership.
Councillor Jill Mannion-Brunt, cabinet member for health and wellbeing, said: “We are incredibly excited to be bringing Beat the Street to Chesterfield and can’t wait to see how far everyone is able to walk, run, cycle and scoot during the challenge. It’s free to take part but be warned – it’s quite addictive and you’ll find yourself doing great things for your health and community.”
Listen back to when Jordan from the Saturday Breakfast Chart Show spoke to Councillor Jill Mannion-Brunt and Libby Hawkins (Chesterfield’s Beat the Street Coordinator) on our Mixcloud here – (Skip to around 55 minutes)
*the beat box pictured is not an active beat box, used for demonstrational purposes only.