The Proact Stadium, home of Chesterfield FC, has taken the top spot in a social media benchmark of organisations across Chesterfield. The research, undertaken by audience engagement platform Maybe*, found that the Club is leading the way when it comes to social media mastery, ahead of Love Too True and Chesterfield Borough Council’s customer service team.
The Proact Stadium has secured its top spot by being consistently active on Facebook, Twitter and Instagram, amassing a following of 95,000 people. Sharing content about the Club, match fixtures, community events, as well as gigs and performances, is the stadium’s winning approach.
“The Proact Stadium is one 0f the excellent examples of how, when executed well, an organisation can utilise social media to make a real impact within its community and reach a large, engaged audience. They are all about community engagement on multiple platforms and sharing what’s on – it’s proving to be an great strategy and secured them the well deserved top spot in Chesterfield, amongst a range of businesses that are also doing a great job of promoting Chesterfield via social ” said Polly Barnfield, CEO of Maybe*.
Dom Stevens from Destination Chesterfield, said: “A massive well done to the team at the Proact Stadium for taking the top spot. It’s great to see local organisations embracing social media to drive community engagement and promote the great things on offer in our town. We would encourage all Chesterfield organisations to build their social presence within their industries and support the promotion of Chesterfield and North Derbyshire”
The benchmark comes hot off the back of Maybe* leading the Vicar Lane Shopping Centre to victory at the REVO Gold Awards where the Centre beat Westfield London and Savills to take home the accolade for their use of innovative retail property technology. Vicar Lane takes the number 10 spot in the Maybe* benchmark.
Other organisations in Chesterfield demonstrating an excellent grasp of social media are online fashion boutique Love Too True and Chesterfield Borough Council. Like its more famous rivals, Boohoo and Missguided, Love Too is most active on Instagram, creating content for the fun fashionista. It makes playful use of language, emojis and memes; all delivering social media engagement in the thousands.
Chesterfield Borough Council’s customer service team successfully uses Twitter to showcase the town’s residents and their priorities. The authority posts on average one to two times per day and achieves engagement at four times the rate that they post. Sustainability, housing, shopping local and local business content drive the council its most engagement.
With the Maybe* benchmark tool, organisations in Chesterfield can quickly benchmark the success of their social media activity against their competitors. The free tool helps businesses understand how their audience size and post frequency measures up within their area and their industry. Chesterfield businesses can benchmark themselves for free at www.maybetech.com/Chesterfield .